The Face
BEHIND
THE BRAND
Founder of Sarias Artistry & Sarias Cosmetics · Makeup Educator · Brow & Bridal Expert · Latina Entrepreneur
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I’m Sarias a proud Dominican Latina, born in New York, raised in Miami and Dominican Republic, and now rooted in Charlotte, NC. I started my journey as a full-time makeup artist in 2016, driven by a deep love for beauty and an even bigger vision for where this path could take me. I didn’t come from connections or privilege, I built my career one face at a time, with passion, resilience, and a mission to take this industry a otro nivel.
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What began with glam quickly turned into so much more. Today, I specialize in luxury bridal makeup, high-glam social looks, and production beauty for content creators, professionals, and brands. I’m also known for my signature brow services, from lamination and tinting to micropigmentation and corrections that have drawn clients from across the country.
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In 2017, I launched Sarias Cosmetics, my own makeup line created for artists and everyday women who want performance, quality, and confidence in every application. From our signature powders to pro lashes, it’s a brand built from experience, love for the craft, and the needs I saw in the industry. Today, it's supported by a loyal community and used by artists around the world.
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In 2019, I opened Sarias Beauty Studio, a 2,400 sq. ft. space created for women by women, where beauty meets excellence. Alongside my talented team, we offer everything from brows, lashes, and makeup to hair, nails, and more always in a private, empowering environment.
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I’m a Licensed Cosmetologist and have trained with some of the best in the industry, including Kryolan, Make Up For Ever, Sir John, Mmmmitchell, Pepe Gutierrez, Massiel Nina, and many others. Education has always been at the heart of what I do—not just learning, but teaching.
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Since 2018, I’ve taught hundreds of students through hands-on masterclasses, workshops, and online trainings;. I also lead Down to Business with Sarias, my mentorship program for beauty pros ready to scale their business with real strategy and confidence.
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In 2025, I was honored as one of the Top 20 Businesses in Charlotte, NC by Light Up Charlotte, a recognition that means the world to me because my journey hasn’t been easy. After losing my studio in a fire in 2020, I rebuilt everything from scratch. That chapter taught me that setbacks are just setups for something greater.
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Today, I’m not just an artist, I’m a mentor, educator, and entrepreneur committed to helping others succeed, just like I did on my own terms, with heart and hustle.
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This or that?
Learning from the Best!
Standing Beside the Greats
Throughout my career, I’ve made it a priority to learn from the best in the beauty industry, not just to elevate my technique, but to stay inspired and ahead of the game.
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I’ve had the honor of training with and standing beside some of the most respected names in the world of makeup: Alessandro Alcántara, MMMMitchell, Pepe Gutiérrez, Kennedy MUA, Massiel Nina, Sir John nd many more.
These moments remind me that growth never ends, no matter how far you've come, there’s always room to evolve, refine, and take your artistry a otro nivel.
I carry a piece of each of these experiences with me in every face I touch, every student I teach, and every product I create.
